‘7 INC’ (out on January 4, 2019) is the latest offering from Hull, UK-based minimal electronic music producer, Dom Sith, under the new guise of God Is 7, Sith returns with a much darker, heavier sound.
“I want GI7 to be a brand, man. It’s a representation of everything I wanted my early work to be, but with a stronger, darker sound and vision, I’m really pleased with it, and I hope it resonates with some.”
Alongside imagery developed by Andrew Jones (who has also worked extensively for artists including Taproot), GI7 presents a sonic shift away from Sith’s more ambient work. “This is going to be more powerful – the beats on this are more influenced by hip-hop, UK grime and industrial, it’s still a soundtrack, but it’s meant to put to a listener on edge, and to make you a little bit uncomfortable.”
Inspired by everything from The Haxan Cloak to Burial via The Smashing Pumpkins, ‘7 INC’ is a foreboding introduction to a new chapter for GI7.