August will see the launch of clothing line, Rare Breed. The brand’s aim is to find that “rare breed” of people who can motivate and inspire, and clothe them with powerful messages and killer tees.

Rare Breed’s founder, and York-based personal trainer Ryan Whitehead is from a military background himself (Ryan left school to the join HM Forces in 2007 and served for six years), and wanted to inspire people with his designs. He comments: “We want to motivate people with our designs, and we’re really excited to support those with disabilities who need a little inspiration, as well as those who have served in the military.

“We want people buying our products to know that we appreciate their ability to go that extra mile, to take it to the next level and push forward regardless of the obstacle. These people are high-calibre humans, and a RARE BREED.”

Over the coming weeks, Rare Breed will be unleashing a series of competitions encouraging people to share their inspirational stories on Facebook, and win a chance to get some free products by sharing some inspiring shots of themselves on Instagram and Twitter, using the hashtag #highcalibrehuman

For more information on Rare Breed clothing, visit the links.

Published by Creative Condition

Specialist press and copywriting agency.

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